Customer tracking systems (people counters) are an indispensable tool for monitoring and targeting specific locations with peak consumer traffic flow patterns.


LEASING

Using Traffic to Lease Specific Locations
Strengthen your negotiation stance with prospective lease option clients.

Entrance Information Aids the Leasing Process
Lease locations close to entrances with the highest volume of traffic.

Specialty Leasing Deals
Target the location of Kiosks and other specialty spaces in malls.

Innovative Specialty Leasing Programs
Traffic counts can aid in placement of video and print ads within a mall.

Traffic Information Assists Rural Malls
Convince reluctant prospects and investors of the viability of a mall's location.

Food Court Traffic
Analysis of traffic through the food court can help in leasing adjacent spaces and placement of advertisements.

Re-Valuing Space Based on Traffic
Base the value of space on the customer traffic within and around the space. After all customer traffic is prospective sales!

OPERATIONS

Staffing Accurately to Traffic
Hourly and daily customer flow information allows for better judgement in staffing needs.

Security Contracts
Adjust security needs according to actual consumer traffic for each specific day.

Analyzing Operating Hours
Determine what hours of operation are best suited for optimum customer traffic.

Monitoring Theater Traffic
Use movie times to judge the traffic generated by movie theaters located within a mall.

MANAGEMENT

Evaluating Capital Expenditures
Determine the capital investments that make sense for a given location.

Improving Tenant Relations
Proof of customer traffic can help settle tenant disputes by showing the traffic in the mall around a store. This information will also help the tenant determine the causes of poor performance of their location.

Anchor Relations
Use of customer counts can help determine whether an anchor stores performance is due to a customer traffic concern or some other problem.

Analyzing the Impact of New Parking
Determine how the addition of parking has impacted the customer traffic within a mall.

Traffic Data in Litigation
Use traffic information to help in litigation over a location's poor performance.

Parking Lot Space
Determine if current parking lot space is adequate for customer traffic.

Libraries, Learning Centers, Labs and Cafeteria Resource Utilization and Funding.
Estimate the funding needed and how to best utilize those funds.

MARKETING

Selling Locations for Corporate Sponsorships
Sell specific locations to Corporate sponsors.

Preferred Customer Programs
Provide better perks to your preferred customers by showing the actual audience size to prospective advertisers donating products and discounts to the program.

Locating In-Mall Promotions
Determine the best locations for promotional materials and advertisements.

Measuring Event Success
Measure traffic counts to determine the success of a specific event.

Enhancing Soft-Drink Vending Machine Revenue
Use traffic counts as a guide to place vending machines for the best revenue generation.